Sarah Silverman, Michael Cera Launch JASH YouTube Channel at SXSW

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Sarah Silverman, Michael Cera, Tim and Eric (from Tim & Eric Awesome Show) and Reggie Watts have launched a new, Google-funded YouTube channel, JASH.

Each of them will get their own section within the channel where they have creative control as well as production and editing equipment at their disposal.

The channel's name, "JASH," stands for "Just Attitude So Hey."

The channel is one of 60 Original Channels that are essentially a blank check to each individual or group, funded by Google, YouTube's parent company.

JASH debuted at the South by Southwest (SXSW) conference with a five-minute video jokingly explaining that its purpose is to replace all YouTube videos.

Silverman told The Hollywood Reporter:

"This [JASH] is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like."

"It’s just a place to do stuff and fail or not fail."

Cera added, "it's about quality over quantity."

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..........the money was out?