Southern Living has hired Jenna Bush Hager, the daughter of George W. Bush, to serve as Editor at Large.
Jenna (below, left, with twin sister Barbara Bush and mom Laura Bush) was formerly a Today correspondent.
As a new editor for Southern Living, she's tasked with making the magazine more attractive to younger readers by contributing a monthly column.
She'll also be writing for the Daily South blog, and sharing content from her own blog, the Novo Project.
At 31, Jenna bush Hager is considerably younger than the average Southern Living reader, who is 51.
The University of Texas graduate, who married Henry Hager in 2008 while her father was still president, says she's excited to get back to her roots, so to speak.
"I’m kind of like a homesick Texan living in New York," she told the New York Times.