Anthony Bourdain doesn't mince words.
The Travel Channel and Cadillac found this out first hand when the celebrity chef went off on the network for its product placement in his No Reservations series finale.
In a Tumblr post entitled "Fighting Mad," Bourdain was PISSED about the network making it look like he was endorsing the car in violation of his contract.
The 56-year-old writes:
"It came as a shock and a disappointment to turn on the TV for the last two episodes of my show, and see that someone had taken footage that me and my creative team had shot for my show, cut it up and edited it together with scenes of a new Cadillac driving through the forest."
"Scenes of me, my face, and with my voice, were deliberately edited in such a way as to suggest that I might be driving that Cadillac."
"That, at least, I was very likely IN that Cadillac - and that if nothing else, I sure as s--t was endorsing Cadillac as the vehicle of choice for my show."
"All this following seamlessly from the actual show so you were halfway through the damn thing before you even realized it was a commercial."
Bourdain noted that he had a clause put in his Travel Channel contract that specifically dealt with this sort of thing, as he felt it undermines his credibility:
"It was clearly expressed in writing, clearly understood and agreed to that I would not use or mention any products in my show and my name and image would not be used in connection with any products in return for anything of value or any other consideration without my specific agreement."
"After the first airing of the commercial, I let the network know of my extreme displeasure. Fair warning one would think. They ran it again anyway."
Bourdain did apologize to Cadillac, however, for subsequent tweets that contained some nasty insults, saying he had "no problem" with the car company:
"I apologize to the guys on the production line at Cadillac, for finding the thing YOU make, and I have no doubt, are very proud of, in the middle of a rancorous disagreement."
While Bourdain expressed pride for No Reservations' eight seasons, he admitted the promo stunt left him with a pretty bad taste in his mouth.
When asked for comment, a publicist for the Travel Channel said in a statement:
"We've enjoyed a long and mutually beneficial relationship with Tony, but his decision to make further remarks on this matter in the public domain is unfortunate."