When Brad Pitt asks if you're going somewhere, what do you say?
Of course, he's not talking to you (sorry, ladies), but to Chanel No. 5.
In an odd new campaign for the iconic women's perfume, Brad is featured asking a variety of random, open-ended questions, with the latest being, "Where?"
In a very dramatic tone, Pitt asks, "Are you going somewhere? Where?"
In another, he asks, "Do you feel lucky? Why?" and "What's the mystery?"
Chanel President Andrea d'Avack explained to Women's Wear Daily:
"It is the first time we've had a man speaking about a women's fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume."