Hong Kong's Cecil Chao Sze-tsung announced he would offer HK $500 million (about $65 million U.S.) to the man who can woo and marry his 33-year-old daughter, Gigi Chao.
The challenge? The younger Chao is a lesbian.
"It is an inducement to attract someone who has the talent but not the capital to start his own business," the elder Chao, a property and shipping magnate, told the BBC.
"I don't mind whether he is rich or poor. The important thing is that he is generous and kind-hearted," he added. "Gigi is a very good woman with both talents and looks."
"She is devoted to her parents, is generous and does volunteer work."
According to the South China Post, the announcement came just one week after Chao's daughter revealed she married her female partner of seven years, Sean Eav, in France.
The tycoon, 76, called this "false." According to the article, same-sex marriage is not legally recognized in Hong Kong, although civil unions are performed in France.
Chao, whom the newspaper describes as "Hong Kong's pre-eminent playboy tycoon," told the BBC that Gigi Chao was single and needed a "good husband."
Chao has never married himself, and once claimed to have slept with 10,000 women.
According to the BBC, Chao said he wouldn't force Gigi to marry a man against her will. Gigi Chao runs Haut Monde Talent, a modeling and public relations company.
She is the first of three children that Chao had with different women.