Prince Harry's nude pic scandal will certainly result in a tongue-lashing from his royal elders as well as likely disciplinary action from his commanding officers.
But is it really that bad?
Now that photos of a Prince Harry naked and playing strip billiards in Las Vegas have been seen far and wide, his reputation will never be the same.
The question is whether it's conduct unbecoming of a prince, or proof of how down-to-earth, fun-loving and well, normal he is, despite his upbringing?
Some royal watchers think Harry being caught with his pants down, literally, gives the 27-year-old an "endearing" quality, but others see it differently.
British journalist Martin Bashir said his countrymen may not stand for their tax money going to protect members of the Royal Family who do ... that.
CNN's Piers Morgan didn't go that far, but opined that privately, "the Queen will tell him this is a bit unseemly for a senior member of the royal family."
Harry is also "likely to get a kicking from his commanding officer," Morgan says, as the British army won't be too keen on the "embarrassment factor."
Understandable ... to a point. In all honesty, though, what did he do that was so bad? And had his handlers been on the ball, would pics have even gotten out?
Maybe his antics could even help the rep of the stuffy fam in an ironic way. Royals. They're Just Like Us. Only Slightly Crazier and Even More Fun.
You tell us: Prince Harry ...