Blake Lively Named New Face of Gucci Perfume

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Apparently Gossip Girl star Blake Lively smells as good as she looks. Or close.

Soon, we'll know for sure: She's the face of Gucci's fragrance Gucci Premiere!

"I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance," the 24-year-old actress said in a statement Tuesday.

Lovely Blake Lively

"It is a pleasure to collaborate with [Gucci's creative director] Frida Giannini."

Giannini said: "In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake Lively's unique style and charisma brings that allure to life in a very contemporary way."

Gucci Premiere hits stores in the U.K. in July and worldwide in September.

Lively hits the big screen this summer in Oliver Stone's film Savages and the small screen this fall in Gossip Girl Season 6, the CW series' swan song.



Blake Lively Biography

Blake Lively in Cosmo Girl
Blake Lively is the lovely star of The CW's Gossip Girl. Blake Lively is known for her tall, lean build and striking blonde hair. Her new... More »
Tarzana, California
Full Name
Blake Christina Lively

Blake Lively Quotes

I once heard someone say that I'm similar to Paris Hilton, since I have a dog and blonde hair, that must mean we're alike.... I don't go to clubs, I don't party, I don't dance on tables, and I don't like sex tapes.

Blake Lively

At the end of the day, I want to go to dinner and watch a movie. I don't want to go to a club and not wear panties.

Blake Lively