Kony 2012, a film created by the organization Invisible Children, Inc., seeks to expose and ultimately bring to justice indicted Ugandan war criminal Joseph Kony.
The film's stated purpose is to promote the charity group's "Stop Kony" movement, so the despot becomes internationally known in order to arrest him in 2012.
The film has spread virally, with over 78 million views on YouTube and more than 16.6 million views on Vimeo in less than one week. We've embedded it here:
The film itself documents the Invisible Children Inc's plans and efforts to arrest Kony, whose alleged guerrilla warfare tactics devastated the region.
It advocates curtailing compelled, coerced youth military service - Kony led the abduction of children to become child-sex slaves and child soldiers.
Kony2012, and Invisible Children, have gotten plugs from stars such as Rihanna, Taylor Swift, Christina Milian, Nicki Minaj, Bill Gates and Kim Kardashian.
The efforts won't end with this half-hour movie. On April 20, as part of the campaign, supporters will put up posters promoting Kony 2012 in their home towns.
Invisible Children offers posters from an online shop in an effort to gain wide recognition on the issue. They have also created action kits that include campaign buttons, posters, bracelets, and stickers to help spread awareness.