Lauren Conrad Dishes on Fashion Line, Tips

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Lauren Conrad, whose fashion line for Kohl’s and her own Paper Crown line are both going strong these days, says the trick to designing great clothes is to do so selfishly. Her motto for creating each season’s signature look?

“You know what you’d want to buy - design it,” she tells People.

Lauren Conrad Head Shot

There’s a continuity in each season for each line that comes from the former Hills star's very own vision. “The look is soft, romantic, pretty,” she explains.

And the 25-year-old says she’s also figured out that style isn’t just about looking good. “Dress in what makes you feel good about yourself too,” she says.

The California girl isn’t only involved in fashion these days; she just finished up her stint as a guest writer for Forbes and recently announced plans to launch a beauty line based on her popular new website, TheBeautyDepartment (dot) com.

She's also reportedly dating Derek Hough! Way to go LC!

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How boring is she? So boring.