Former Spice Girls singer Mel C, a.k.a. Melanie Chisholm, is critical of Rihanna for being too sexual in her videos and on stage for her young fans.
Mel, who has a two-year-old daughter Scarlet with boyfriend Thomas Starr, has grown concerned about the musician's "inappropriate" imagery.
In an interview with the Daily Mirror (UK), she said:
"People have to take responsibility because we've got to a point where sexualization of children has gone too far. I think music is a big part of that. Women in music are extremely sexual and have young fans. It is inappropriate."
"Rihanna has a responsibility and although culture's always changing, it's changed too much. It needs to be dealt with. It's reached saturation point."
"We owe it to our kids to protect them."
Mel believes RiRi makes many of her X-rated artistic decisions - whipping reporters, dressing in next to nothing, her "S&M" video in general - because she isn't a mother herself. That's something she hopes will change one day."I love Rihanna, I think she's a f***ing brilliant artist, with great songs, a great record and she looks fantastic ... but she's not a mum. Maybe if she becomes one someday then she'll feel different. I hope so anyway."
Mel and her Spice Girls bandmates - Victoria Beckham, Geri Halliwell, Mel B and Emma Bunton - were criticized in the late 90s for being too sexual.
"Yes we wore crop tops, look how much has changed," Mel C says.
"We always sat down as a group and if somebody felt something was inappropriate for our young fans, we did something about it. I think that's something younger people in the music industry today, like Rihanna, should do now."
What do you think? Is Rihanna a bad role model? Is Mel C hypocritical?