MTV has declared the incomparable Lady Gaga its Woman Of The Year for 2010, despite the singer not even releasing a new album in the last 12 months.
The network said Gaga's chart success, advocacy for gay rights and controversial videos (i.e. for "Telephone" and "Alejandro") were why she got the nod.
MTV is also a network that does not actually play music videos, and whose awards are always 100 percent arbitrary, so why bother with justification?
WOMAN OF THE YEAR: MTV loves it some Lady Gaga.
"Lady Gaga didn't even release a proper album in 2010, and somehow managed to become an even bigger star," the network said in a statement.
Don't forget about her fashion contributions. The meat dress may have something to do with it. She was also the channel's Woman of the Year for 2009.
Lady Gaga will release her second full-length studio album Born This Way in 2011, preceded by an unannounced lead single in February. Can't wait!