Sometimes, reality fails to match the hype.

For many, this was the case with Apple's latest innovation, the iPad.

Fortunately, it's not remotely true for Kellan Lutz's Calvin Klein campaign, the reports about which had readers anxiously counting down the days until they could see this actor in his underwear.

They now can - and the result is as steamy as one could imagine! Lutz stars in the company's new X ad spot, which officially launches on March 1. Ogle the shirtless star below:

How did Lutz get in shape for this campaign?

"I swear, candy helps! Gummy bears!" he said last month. "It helps fight the hunger of higher calorie foods, but it is bad for the teeth."

Bu it's clearly good for the chest... and abs... and biceps... and deltoids...

Also appearing for Calvin Klein and seen below? Former True Blood star Mehcad Brooks; Spanish tennis player Fernando Verdasco. and Japanese athlete Hidetoshi Nakata.