Katie Price's new boyfriend, Alex Reid, is not a popular fella among her family and friends, who say he's causing "immense damage to her public image."

This implies Katie Price had a great public image to start with, which is a bit of a stretch. Or maybe Alex Reid, a cage fighter by trade, is just that bad.

At issue in particular are violent sex scenes he filmed in a new movie.

Close friends and business aides to the model known as Jordan - plus her estranged husband Peter Andre - are apparently appalled and outraged by pictures of Reid writhing around semi-naked on the set of the film Killer Bitch.

Price supposedly treats him like a personal sex slave, but no matter.

In one scene, Reid is said to simulate rape of a girl played by actress Yvette Rowland, putting his hands around her neck as if to throttle her. Icky stuff.

Katie Price has been dating Alex Reid since splitting with Peter Andre.

A friend of Katie Price revealed: “The pictures aren’t pretty. Kate was aware of the film and what it entailed but seeing it for herself didn’t go down well."

“It’s very seedy. A number of friends and advisors feel Alex is detrimental to her and her career. They desperately want her to leave him before it’s too late.”

Last night a friend of Peter Andre: “Pete’s outraged by this new low. He thinks it’s disgusting and can’t believe his children are spending time with this man.”

He has been playing happy families with her 4-year-old son Junior, daughter Princess, 2, and 7-year-old Harvey from her relationship with Dwight Yorke.

Katie is said to have already discussed marriage with Alex Reid.