Steve Harvey announced the wrong winner of the Miss Universe 2015 pageant ... then awkwardly corrected himself MINUTES later.
Seriously, you gotta see this video to truly appreciate it.
Ultimately, he crowned Pia Alonzo Wurtzbach Miss Universe, as the representative of the Philippines rightfully won the title.
But not before the Miss Universe host dramatically informed Miss Colombia, Ariadna Gutierrez, that she'd come out on top.
And watched her celebrate and cry all the tears of joy.
The field had been narrowed to just these final two, one of whom would be named Miss Universe and the other first runner-up.
Perhaps the term "first runner-up" threw Steve off? Who the heck knows, but in any case, he named Miss Colombia THE WINNER!!!!
Gutierrez received a standing ovation from the crowd and claimed her crown and sash and bouquet of flowers, basking in the moment.
She did it! She was Miss Universe 2015 ... for two minutes and change until the music stopped and the MC awkwardly pulled a 180.
The look on Miss Colombia's face - and Miss Philippines' face - when Harvey announced his EPIC mistake? Pretty astounding.
Harvey, to his credit, we supposed, owned the error.
Taking responsibility for flubbing the results, he made it clear that the correct version was on the card and that the epic fail was his alone.
He later took to Twitter to continue his mea culpa.
"I'd like to apologize wholeheartedly to Miss Colombia & Miss Philippines for my huge mistake. I feel terrible," Steve wrote.
"Secondly, I'd like to apologize to the viewers at that I disappointed as well. Again it was an honest mistake."
"I don't want to take away from this amazing night and pageant. As well as the wonderful contestants. They were all amazing."
If nothing else, this at least took some of the attention away from the fact that Donald Trump owns the Miss Universe pageant.
Silver linings, right? Well, unless you're Gutierrez.