The ultimate bubbly blonde has turned herself into... the poster child for pink?
Indeed, Kelly Ripa has shocked the television universe by dyeing her well-known light locks a very clear shade of pink.
And she's also shocked her co-host, Michael Strahan, as evidenced by this funny backstage video.
“Every time I go on vacation I dye my hair a different color," the 44-year-old mother of three explained as the basis for this major (albeit temporary) change.
“It usually washes out - and this will wash out, I just haven't washed my hair yet. But it's like part of my tradition. I like to have fun hair for 2 weeks."
Which beauty looks prettier in pink?
And does Kelly's fresh look deserve a spot in our rundown of Crazy Celebrity Hairstyles?