Justin Bieber has laid down the gauntlet.
The pop star will release his wildly-anticipated new album on November 13... the same day on which One Direction will release its next studio album.
Is there enough room on the chart for all this handsomeness? We'll soon find out.
But while THG readers are in the process of voting for which album they'll purchase first, Bieber has taken to Snapchat to throw a little shade in the direction of Harry Styles and company.
This is “the face you make when you come out with an album the same day as Justin Bieber,” the artist taunts in this piece of footage.
A frightened look then come across Bieber's cute mug.
Is he messing around? Or is a legitimate rivalry about to break out?
Check out Bieber's brief taunt now.