Not every celebrity relationship out there can reach Kristen Bell and Dax Shepard-like levels of love, commitment and all around cuteness.
Inspired by the questions that hounded Taylor Swift and Tom Hiddleston throughout their rumored romance we've compiled a list of famous couples who may have just been smiling for camera...
... or who may have just been putting on a pretend happy face.
Tom Cruise and Katie Holmes
The classic example. Most people believe Holmes was selected by Scientology higher-ups who have always controlled Cruise's love life. The way these two have acted since their split only serves to highlight this rumor.
Vanessa Hudgens and Zac Efron
Hmmm... was it a coincidence that the romance between these High School Musical stars lasted basically as long as that Disney movie franchise?
Ryan Seacrest and Julianne Hough
Seacrest started dating Hough soon after rumors sprang up that questioned his heterosexuality. After they split, Ryan allegedly bought his ex a $3 million mansion... as a thank you?
Taylor Swift and Harry Styles
Some folks believe Swift jumped in while the One Direction iron as hot with Styles, pretending she was dating the rising boy band singer before he truly made it big. Those stage photo ops only served to fuel this rumor.
John Travola and Kelly Preston
These two have been married for years and have kids together. But gay rumors continue to follow Travolta around, making many think Preston has simply agreed to be his "beard."
Shailene Woodley and Theo James
They never came out as a couple. But did they pretend to flirt, pretend to have some kind of romantic interest, in order to drive up ticket sales for the Divergent franchse?
Rob Kardashian and Rita Ora
Rob came out after these two split and claimed Ora cheated on him many times. But consider this from Ora: "I never thought it was actually a relationship," she said in a post-break up interview.
Nicole Kidman and Keith Urban
Similar to Seacrest, gay rumors have followed Urban around. Moreover, Kidman was once married to Cruise, so these same critics think she's open to arrange marriages.
Katy Perry and Riff Raff
There's just no way this could have been a serious romance, right?
Kim Kardashian and Kanye West
Yes, they have two kids together. Yes, they actually do seem very much in love. But their careers have also benefitted from this marriage and it still seems crazy to us: Kim Kardashian and Kanye West?!?
Spencer Pratt and Heidi Montag
These two are STILL together. They could truly be in love. Or they could be playing the long game with us because no celebrities have ever been as transparent regarding their attention-seeking ways.
Drake and Jennifer Lopez
Were they ever an item? Or were photos such as these mere props to push their new music?
Tom Hiddleston and Taylor Swift
And that brings us to Tom Hiddleston and Taylor Swift. The former has sworn this relationship was never "a publicity stunt." But does anyone believe him?