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Did you hear? Hello launched its first issue in India today, joining the ranks of Cosmopolitan, Marie Claire and Time Out, as well as the somewhat unpopular OK! And while normally, this would only be semi-interesting news, the editor of the Indian edition’s overly effusive remarks transformed this matter-of-fact development from blah to unintentionally amazing:

“Hello! is the big daddy of the fine life,” said Ruchika Mehta, the editor of the monthly’s Indian edition.

“The larger-than-life romances, the ‘bling’ homes, the to-die-for fashion and class, the ‘giga-gorgeous’ women and men, all packaged into a high gloss monthly.”

Yes, it’s certainly a proud day for America. We’re so glad we could give those Bollywood stars a taste of “the fine life” by bringing them Paris Hilton, Nicole Richie and, of course, that incorrigible class act, Lohan.

Mar 20, 2007 · Link · Repond

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Tagged: Magazines · Top · Hello!

Comments (0)

No. 1
corey says:

not to be “that person”, but uh… india is a predominantly hindu country and assalaam aleikum is the muslim greeting. so yeah, i hope you don’t have any indian or kashmiri readers…

Posted: Mar 20, 2007 at 6:44 pm


No. 2
Indianaah says:

Yup. A “Namaste” would

Posted: Mar 21, 2007 at 2:24 pm


No. 3
Indiano says:

Yup. A “Namaste” is probably what you meant. But “Hello” is just fine too.

Trying to create a distinct non-arab identity of India, one American at a time. 🙂

Posted: Mar 21, 2007 at 2:26 pm

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