With an October release date, Oliver Stone’s W has already become a liberal media favorite talking point. And now, the rest of America may join the discussion: Lionsgate is unleashing its ad blitz. This spot is a bit of a riff on your “Webster’s Dictionary defines this word as …” canned phrase, but when you name your movie with a single letter, it’s either that or “W is for …”
Update: Turns out, the poster is a fake.
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This spot, for the tummy-ache cure Alka-Seltzer, emphasizes the dangers of a hangover: Not that grown men will accidentally substitute a cat for a sink sponge, but that grown men will wear girl-y robes and accidentally agree to do the dishes.
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This billboard for Kill Bill probably looked great on the drawing board inside whichever ad agency drew it up. But when it came time to actually implement the thing, who knew it would be executed so well?
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Though we hate to encourage this type of energy-wasting advertising – billboard trucks wasting fuel to take a marketing message mobile – this creative, from BBDO for the Dodge Charger, at least takes full advantage of the medium.
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