Rich People Gravitate Towards ABC, NBC Shows; Poor People, Bloggers, Watch CBS
If your name is on “The Forbes 400” list, there’s not much chance you’re watching CSI Miami. Because, according to the latest Nielsen report, the exclusive “Richie Rich” population is tuning in to watch The Donald fire potential assistants and has no interest whatsoever in Judge Judy and her crazy courtroom antics:
ABC and NBC may not win the season’s ratings race, but they definitely have a leg up on the other broadcasters in attracting an upscale audience.
The top-indexing programs in the $100,000 category through January were NBC’s “The Office” (138), ABC’s “Boston Legal” (135), NBC’s “The Apprentice” (132) and rookie dramas “Brothers & Sisters” on ABC and “Studio 60” on NBC (both 131).
Unfortunately for the networks, however, extremely wealthy people may constitute some of the most powerful and influential people in this country but they still make up an extremely tiny percentage of the overall population.
In other words, Studio 60 better start appealing to the lower income brackets—and soon. Otherwise, the next person hearing Trump’s trademarked two-word catchphrase may well be Aaron Sorkin.
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