Jann Wenner Leads Men’s Journal Below Its Rate Base

We rarely have much to say about Men’s Journal, and that’s for a couple reasons: 1) It’s not Men’s Health; 2) It’s edited by Jann Wenner. Okay, Reason No. 2 should actually give us plenty reason to gab, so maybe it’s just the single rationale.

But alas, someone with enough time to pour over Audit Bureau of Circulation data files a report with us that says Men’s Journal’s numbers dropped by 26 percent on the newsstand in ‘06. While total circ was 710k, 92,000 of that were “public placed.” Sans those numbers, the book was actually 12 percent below the 700k rate base. Sounds like some make goods are in order.