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Making it past the cutting room floor

How long until the Parents Television Council summons a firestorm for over this “viral” spot for LG’s new Secret phone? In the ad, a good-looking creep peeks out from his apartment window to capture, using his chic new Secret phone, a lovely sleeping lady next door, who just so happens to be wearing a revealing nighty that she squirms around in. Sure, it’s ends up being – spoiler alert! – a dream sequence, but this is the sort of thing they build Law & Order: SVU episodes around.

Click below for LG’s less stalker-y alternative clip for their phone.

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Jun 19, 2008 · Link · 1 Response

It’s with great sadness that we can no longer watch videos like this one – entitled “People’s encounters with wild animals in daily life” – without immediately jumping to the conclusion that it is a fake and, worse, that it was put together by a creative marketing agency with a product to push.

These viral videos, named for their inclination to spread like the nasty crap that’ll force you to the ER at 4am with a burning sensation, are now becoming the territory of corporate America. And lately, these murketing efforts have simply stopped making sense.

Sure, there are the obvious videos, like the one where young people are taped finding various ways to jump into a pair of jeans, courtesy Levi’s. And then there’s the other end of things, like that “office freakout” video that had almost nothing to do with the project it was promoting (the movie Wanted).

So who’s behind this one? It could be the work of somewhere that makes sense, like the San Diego Zoo. Or maybe it’s a Frisbee company. (You’ll have to watch the video to understand that.)

Jun 16, 2008 · Link · Respond

The now-infamous video of the “security camera catches office freakout,” which was exposed as a fraud almost as quickly as everyone assumed it to be, turned out actually to be a viral gimmick for the new Angelina Jolie movie Wanted, from Timur Bekmambetov.

So how does this clip, which shows a cubicle sufferer absolutely lose it in front of his coworkers, fit in with what the movie is about?

Because, as some Russian translating reveals, the movie is about escaping your everyday life, just as the loon in the video wants to. Ehhhh, that’s a stretch.

Jun 13, 2008 · Link · Respond