What happens when a brilliant movie marketing campaign ends up affecting a real life person? Comedic genius!
Those “You Such Sarah Marshall” billboards, bus ads, and posters have been everywhere, in every city, over the past few weeks have, for sure, become an eyesore and need to disappear yesterday.
But for one girl in Greenfield, Massachusetts, they’ve been particularly annoying.
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Perhaps you’ve seen these ads around town … on bus stops, on telephone booths, on billboards, on construction site walls marked “Post No Bills.” Even on this website! What the hell is this desperate attempt to get you to pay attention all about?
As any tweenager could’ve guessed, it’s a “guerilla” marketing campaign. The product being pushed? The movie Forgetting Sarah Marshall, which stars Jason Segel, Kristen Bell, and Mila Kunis and is about a guy who breaks up with his girlfriend, goes on a Hawaiian holiday to forget her, and winds up running into her and her new boyfriend. We’ve put the trailer after the jump so you can see whether you want to hit the theatre on April 18.
We also put it there so you know Jonah Hill has a role in it, so it can’t be that terrible.
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