How does one gain entr??e into the mystical world of public relations? It’s a lesson we never quite learned, given that our best PR tool is this website: We write about people in the media, and people in the media write about us! It’s brilliant, and we’re gonna make a mint on it someday.
In the meantime, it might do the rest of you good to start brushing up on how to get reporters interested in whatever you’re pitching. Enter Bill Stoller’s Publicity Insider Update, an “eZine” (yes, seriously!) that started pumping its way into our inbox.
It bills itself as a mailer “about publicity, PR & promotions for businesses, entrepreneurs & PR/Marketing Folk,” but is, essentially, a crack dealer; they give readers a free taste of what they can offer, but you’ve got to pay for the real thing. For us, however, it’s a mailer about how it’s indeed possible the make the PR industry look even more like a self-serving industry for sociopaths.
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