Calvin Klein has got tongues wagging over his latest ad campaign, a racy billboard in Soho featuring several scantily clad models engaged in some interesting poses. The purpose of a billboard ad is to catch the eye and dare we say…the project has certainly accomplished its mission with the good citizens of New York.
According to Barbara Lippert from Adweek Media, “I think he really wants to get back in the ballpark because he doesn’t seem relevant anymore.”
The ad shows a topless young woman sprawled on a bare chested man, while kissing a second shirtless guy. Yet a third bare chested male lounges alluringly on the floor.
View the billboard ad below from a New Yorker’s perspective and let us know what you think. Is it just a sign of the times or has Klein stepped over the line?