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Lady Gaga had the septum between her nostrils pierced last week and the video of the 59-second procedure has gone viral.

The 27-year-old musical artist used the stunt to tease her third studio album ‘ARTPOP’ at the end of the footage on YouTube.

The tattoo and piecing establishment shared the event on social media with this tweet, “Lady Gaga stopped by MasterMind Ink today and had our Head Piercer and Manager Steve Bennett pierce her septum. Lady Gaga is down with the MasterMind, stop in.”

She’ll debut her first single off the new album at the MTV Video Music Awards on August 25 at the Barclays Center, Brooklyn, New York.

The not so graphic noise-piercing video, titled ‘haus life,’ has generated a great deal of curiosity, with 130,000 views. Check it out below:

Photo: Twitter-MasterMind Ink