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Air New Zealand’s safety video is turning heads, with the flight crew stripping down to demonstrate the on-board safety instructions.

The video covers the “bare essentials of safety,” from how to buckle your seat belt to what to do in case of an emergency landing.

Created for the airline’s 737 services, the video features real cabin crew members wearing nothing but body paint.

“We think in tough times there’s a premium for making people smile, and it gives the opportunity to stand out in a crowd,” said Steve Bayliss, the airline’s marketing manager.

Watch the Air New Zealand Bare Essentials of Safety video below: