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Cult Brands: The Psychology of Cults and Marketing

By Author Free Britney

Published: Feb 12, 2015 at 11:24 AM • Updated: Apr 28, 2022 at 5:45 PM

Reading Time: < 1 minute

Cult brands communicate with the market in unusually scarce, deliberate and very targeted marketing, PR and promotions. This adds mystique to the brand and rewards those on the inside.

Courtesy of: Christian Degrees