During Sunday night's episode of Keeping Up With the Kardashians, viewers witnessed something that had never before been seen in the show's entire 16-season history:
We're talking, of course, about Kanye in the confession booth.
Yes, given his love of cameras, attention, and religious imagery, it's hard to believe Kanye never filmed a confession segment before, but believe it or not, it was Kanye's first time shooting a confessional segment for the show that helped make his wife a household name.
And it seems Yeezy was inspired to take part not by KUWTK's slumping ratings but for his love of The Incredibles. Seriously:
"It starts off with the interviews! The superheroes are giving interviews," West told the camera.
"The wife got a big butt and I just see our life becoming more and more and more like The Incredibles until we can finally fly."
Frankly, it was the first KUWTK segment to make us laugh in years.
It was also the first to go viral in quite a long time.
So we guess it's safe to say Kris Jenner made the right call when she let Kanye take charge of the show's creative direction for Season 16:
“Kanye is really in creative control of content for season 16 and that is why viewers saw such a different level of production value in the premiere episode,” a source close to the series tells Radar Online.
“Kris has decided to let him take the reins a bit, and she is just praying that his vision boosts ratings," the insider adds.
"He is telling her that things need to change, and she is putting her own vision aside for a minute to let him hop in.”
Yes, it couldn't have been easy for a control freak like Kris to hand over the keys to the project that started it all, but the momager is savvy enough to know that things needed to change if KUWTK was to survive.
Of course, West has a little bit of an ego on him, so it should come as no surprise that he's using his new power to build his own brand, as well:
“He is using the show as a platform for his projects,” says the source.
But apparently, the Kards are cool with it, so long as Yeezy helps save the show that has long served as the foundation of their media empire:
“Khloe and Kourtney think Kanye is a genius, and if he can help them boost ratings for the show, then they are all about it,” the informant claims.
“They are all on edge right now and are really hoping that Kanye’s vision for the show leads to a spike in ratings for the premiere, as well as the season.”
Love him or hate him, Kanye might be the only person on the planet who understands self-promotion better than Kris Jenner.