Taylor Swift is officially back, folks.
And so, it appears, is the artist's feud with former sex tape star and producer, Kim Kardashian.
As you absolutely must know by now, these two celebrities do not get along.
The feud started about three years ago, when Kim leaked audio of a phone conversation between Swift and Kanye West in which the former signed off on lyrics penned by the latter for the track "Famous."
This stood in contract to how Swift publicly acted shocked and appalled when Kanye referred to Taylor as a "bitch" in this very same song.
Kardashian was basically trashing Swift as a liar and a phony and trying to put to rest the singer's persona as being all nice and wholesome and harmless.
We're not here to relitigate this rivalry now or anything, just to quickly catch readers uo.
As part of Kim's anti-Swift campaign, she started to use a snake emoji as a way to reference her famous foe.
Taylor, meanwhile, has attempted to throw this imagery/animal back in Kardashian's face, often bringing out a (pretend) snake on stage alongside side her during various tour dates.
All this background brings us to Swift's brand new music video for the song "ME!"
It was released early on April 26 and you can check it out here:
Unlike many of the songs and videos off her previous album, "Reputation," this track is filled with positive lyrics and bright scenery.
But it opens with - yes, you guessed it! - footage of a snake slithering across the screen -- prior to this snake turning into a bunch of butterflies, seemingly signaling that Swift is done with her Kardashian feud and ready to focus on happier things in life.
Social media users have been very impressed by the transition, as evidenced below:
HOWEVER, it looks like Kardashian has now fired back after the cryptic video’s release.
Just consider what Kim posted to ger Instagram Story mere hours after Swift's new video went viral.
“I am obsessed!!!!” Kim captioned the shot of snake jewelry, which we presume is part of the businesswoman's KKW Beauty collection.
Interesting timing, huh?
To suddenly include this necklace and Kim's penchant for it in the wake of Swift's return to music?
Last month, Swift went after Kardashian during an interview with ELLE.
She praised herself for overcoming the shade constantly hurled in her direction by someone Swift believes is a bully, telling the magazine:
“I learned that disarming someone’s petty bullying can be as simple as learning to laugh. In my experience, I’ve come to see that bullies want to be feared and taken seriously.
"A few years ago, someone started an online hate campaign by calling me a snake on the internet. The fact that so many people jumped on board with it led me to feeling lower than I’ve ever felt in my life."
Swift concluded this section of the interview by saying of herself and Kardashian:
"It would be nice if we could get an apology from people who bully us, but maybe all I’ll ever get is the satisfaction of knowing I could survive it, and thrive in spite of it."
Read more excerpts below and then decide:
Whose side are you on in this never-ending beef?