Khloe Kardashian has been undergoing a huge transformation for years now.
She looks different today than she did yesterday, and she looked different yesterday than she did the day before.
It's just that today she looks really, really different.
She shared that photo above on Instagram yesterday, and although she's cuddling with the fluffiest little puppy that ever was, people couldn't help but notice her face.
Or whatever's going on in the area where her face used to be.
Seriously, this barely even looks like Khloe.
Her followers had many, many feelings about the photo -- a whole lot of them were actually positive that this isn't even Khloe we're looking at here.
Several people made a "new face, who dis?" joke, which is fine. It's an obvious place to go when you see something like this.
Some thought she looks like Hilary Duff here, which is accurate, and lots of commenters made Michael Jackson comparisons, which is unfortunate.
A fair amount of Khloe's followers believe that this is the result of plastic surgery -- that she's gotten a nose job, or a face lift, or an eye lift, or cheek implants, or a combination of all of these procedures.
As one person pointed out, "money can't buy you happiness but it sure can buy ya a new face!"
If she did get one or two or twelve plastic surgery procedures, it would be disappointing, because she is naturally gorgeous.
But if she did it now, when she's widely rumored to be pregnant?
Well, that would be a whole new low. And for this family, that's saying a lot.
Before you get too worked up though, know that while surgery is a popular theory, an equally popular theory is that this face came about with the help of Photoshop or another photo editing app.
Another possibility -- people have seriously put so much thought into this girl's face right here -- is that she's just wearing her makeup a little differently.
As one of her followers explained it, "Nothing wrong with her face. She just contoured a lot. It's what a lot of pregnant women do."
(That's another theory, by the way, that pregnancy is changing her appearance.)
"LMAOOOO, contouring?" a more cynical father replied "Contouring doesn't make your nose disappear and actually shrink in size. It's sad that you still believe the Kardashians' lies."
Hilariously though, most people just couldn't seem to figure out what's going on here at all.
"What is wrong?" one person asked. "Is this photoshopped?"
"Your face looks very weird," another pointed out.
"What happened to your normal face??" yet another concerned follower questioned. "I am not being rude, I just don't understand the transformation."
Honestly, we don't understand it either.
But it sure is fun to talk about, huh?