Well, we suppose this was inevitable.
Yesterday, social media lost its collective mind over Pepsi’s attempt to cash in on the nation’s current socio-political strife with a commercial in which Kendall Jenner heals America’s ills by handing a cop a cold can of carbonated sugar water.
If that sounds like an exaggeration, check out the ad for yourself …
… it might be your last chance, as Pepsi announced today that in response to growing controversy, the ad will be pulled from its marketing rotation.
The company issued the following statement moments ago:
“Pepsi was trying to project a global message of unity, peace, and understanding. Clearly, we missed the mark, and we apologize."
("Ya think?!" Twitter could be heard responding in unison.)
The statement continued:
“We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
The only one who should be apologizing to Kendall is her agent for not tossing the script for this tone-deaf piece of performative wokeness in the trash, then tossing the trash can out the window.
If you don’t want have the three minutes to spare, or just want to save yourself the pain of watching a soda company try and fail to impress you with its social consciousness, here’s a rundown:
Blonde Kendall is modeling when she sees a protest going on and decides to revert back to brunette #WokeBae Kendall and join the resistance.
The protesters instantly recognize her #WokeBae-ness and are happy to have her.
But what about the cops?
Surely, they can’t be happy about this celebrity riling up the crowd, right?
Ha! Don’t underestimate the power of #WokeBae Kendall.
She cracks a cold Pepsi, and suddenly, the cops are … down with the cause?
We’re not really sure.
The ending is just one of the many things about this ad that’s confusing as hell, but the contrasting images above circulated on social media and help to underscore what so many found offensive about the spot.
Initially, Pepsi went into damage control mode, releasing a statement reading:
“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”
Wisely, they since decided to change course.
Curiously, Kendall has yet to speak out on the controversy at all.
Somewhere, we’re sure Caitlyn Jenner is assuring her that none of this would have happened if Ted Cruz had gotten elected.