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Once upon a time, Joe Simpson publicly commented on his daughter’s chest size.  It was creepy.

Jessica Simpson: Dessert Beauty Launch Party
Photo via LK WENN
Jessica Simpson Bikini Selfie

“Jessica never tries to be sexy. … She just is sexy," Simpson told GQ in 2004.

"If you put her in a T-shirt or you put her in a bustier, she’s sexy in both. She’s got double D’s! You can’t cover those suckers up!"

Well, Jessica Simpson is allegedly freaking TF out, because though she may still be sexy, she fears she is no long "relevant."

What to do when your relevance as a star is tied to your cup size? Upgrade!

“She looks to be a 38EE,” plastic surgeon Dr. Lyle Back told Radar Online after he studied photos of Simpson at the Tom Everhart "Raw" exhibition in Beverly Hills on February 27th.

"To be honest, getting enhancements that large on such a small frame looks like a desperate plea for attention,” Dr. Back (who has not treated Simpson, nor was he asked for his personal opinion) said.

“She’s like a retired pro athlete who used to live in the limelight,” he added. “She’s craving for the spotlight again and these enhancements are certainly attention grabbers!”

This prompted the peanut gallery to step forward.

"She’s terrified that she’s become irrelevant,” a source close to Simpson told Radar.  “She hates the fact that the Kardashians and others are getting all the attention she used to own."

Simpson signed on as a Weight Watchers spokeswoman after the birth of both her children, and – according to friends – has surpassed her target weight of 110 lbs, going down to as low as 90 lbs.

This, claims a source, is why she sometimes looks kind of loopy at events and hangs on to husband Eric Johnson (tiny frame + libations = disaster)

“She wanted to look like all the little girls on the pop scene.”