Yesterday, retired brain surgeon Ben Carson announced his 2016 run for the GOP presidential nomination.
Today, another controversial figure from the private sector has thrown her hat into the ring, and like Carson, she differs from the typical Republican nominee in many ways, but might ironically suffer in the primaries due to her old-guard views on several important issues.
Carly Fiorina is best known for her tenure as CEO of Hewlett-Packard and her 2010 senate campaign, both of which ended badly.
Even so, Fiorina believes she has the necessary name recognition and respect from her fellow Republicans to have a real chance in an already-crowded field of nominees.
"Yes, I am running," Fiorina said today during an appearance on Good Morning America. "I think I'm the best person for the job because I understand how the economy actually works."
"I understand the world; who's in it."
Often described as one of the worst tech CEOs of all time thanks to the disastrous HP-Compaq merger that she spearheaded in 2005, Fiorina entered politics after being forced to resign from by the board at HP.
She went on to work with John McCain during his 2008 presidential run and even addressed the RNC that same year.
Fiorina quickly developed a loyal following among conservative Republicans, but was soundly defeated when she attempted to unseat California Senator Barbara Boxer in 2010.
"She's a very talented candidate and connects well with voters," says Marty Wilson said, a political adviser who managed Fiorina's senate campaign.
"The problem is after 2010, she was no longer a candidate. So mail lists and email lists tend to atrophy when they're not in use."
As with Carson, Fiorina's lack of political experience could prove to be a major liability, but both candidates are likely hoping that voters will share their belief that a Washington outsider is just what the White House needs.