Beyonce and Jay-Z: Going Vegan!

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Beyonce and Jay-Z have pledged to take on a plant-based vegan diet for the next three weeks, the rapper announced on his website, Life + Times.

"Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way," Jay wrote by way of an introduction.

As of December 3, "I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!" Bey's husband continued.

This began, he said, when a vegan friend "challenged me to embrace a 'plant-based breakfast' everyday. It was surprisingly easier on me than I thought..."

That friend was Marco Borges, an exercise physiologist and founder of 22 Days Nutrition, a vegan, organic, and gluten-free food and lifestyle company.

Jay Z calls him "the world's best trainer," and Pharell says he's "a brilliant teacher of the idea that working out is not just a temporary fix to lose weight ... it's a way of life."

According to Borges' website, 22 Days Nutrition is "a partner in the journey of Jay Z and Beyonce's exploration of a vegan diet." So why now?

"There's something spiritual to me about it being my 44th birthday," he added.

"And the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day. It just feels right!"

Bey and Jay's obsession with the number four is well-documented:

  • They were married on 4/4
  • Blue Ivy's middle name includes IV
  • Beyonce's fourth album was titled simply 4

He went on: "So you can call it a spiritual and physical cleanse. I will post my progress...Any professional vegans out there that have any great food spots, please help out!"

As for whether this could be a permanent lifestyle change?

"I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see... Best of luck and health!"

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Beyonce Biography

Beyonce Booty Baby
Beyonce Knowles is multi-talented and multi-awesome! Aside from being beautiful, she can sing and act pretty well, too. Not a shabby... More »
Houston, Texas
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Beyonce Quotes

I don't wanna be a hot girl - I wanna be iconic.


There are responsibilities that come along with this life ... trying to have a romantic meal without someone sneaking in to film the whole thing.