According to a new report, the odds of seeing that headline are increasing by the day.
Sources tell Radar Online that new Today Show producer Alexandra Wallace has made it very clear: Lauer will be a goner if program ratings do not improve.
“The Today Show has always been considered a cash cow for the network," says this insider. "It dominated the morning news ratings for years and brought in millions of dollars in ad revenue.
“But if viewers continue preferring Good Morning America over The Today Show that revenue will decrease and cuts will have to be made."
And if this major move is made?
“The replacement is likely to be Willie Geist," adds the source. "He has been wildly popular with viewers and the crew since he was named co-host of the third hour of the show."
Last Wednesday, Today lost to GMA by 1.3 million viewers, the largest gap in 10 years.
NBC News President Steve Capus has defended Lauer against blame for the ratings decline, making it interesting to see what happens if it really does continue.
What do you think? Should Lauer be fired?