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It’s not quite Time’s breastfeeding cover, but Newsweek is generating plenty of headlines with its new controversial cover story calling for President Obama’s defeat.

The title says it all: “Hit the Road, Barack. Why We Need a New President.”

Niall Ferguson delves a list of what he calls Obama’s broken promises and budget failures, advocating instead for the Republican ticket of Mitt Romney and Paul Ryan.

In a statement addressing the cover, Newsweek’s executive editor, Justine Rosenthal, said they wanted to give readers a taste of both sides of the aisle.

“These are arguments; they aren’t just reported pieces,” she says.

This certainly isn’t the first time Newsweek has had a controversial cover of late, having dubbed Obama “The First Gay President” earlier this year.

The magazine’s penchant for buzzy covers extends beyond politics: Its most talked about may have been of Princess Diana and Kate Middleton.

Regarding the Obama cover, you can follow the link to read why the publication feels we need a new president, though it’s really nothing new.

If you think Obama deserves four more years, you know the counter-arguments. If you want him out, you’ll probably agree with the bulk of it.

Either way, it doesn’t offer much in the way of compelling insight and appears geared more towards generating viral buzz than hard-hitting journalism.

Decision 2012: Who’s got your vote?