Infamous 2008 nemeses Katie Couric and Sarah Palin went head to head on the morning show circuit Tuesday, with Couric filling in on Good Morning America and Sarah guest hosting Today with Matt Lauer (after being interviewed by him one-on-one).
Bristol Palin predicted "a pretty big bump the ratings" for her mom. Was she right?
She was. Her mother's presence on yesterday's Today pushed the show's viewership up from Monday, to 5.5 million viewers, the early Nielsen stats show.
Couric, however, was hardly defeated, as GMA was up almost as much from Monday to Tuesday as Today was, inching closer to long-reigning Today even.
Basically, Palin's brief tenure as a member of the "lamestream media" was a successful one, while her least favorite interviewer performed well also.
The only true disappointment? No mention of Levi Johnston and Sunny Oglesby having a baby. Now that would've guaranteed some record ratings.