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One of the entertainment world’s most popular and beloved couples, Beyonce and Jay-Z, celebrated their fourth wedding anniversary – on 4/4 no less.

The ultra-private music moguls launched a special Tumblr page on Thursday, featuring personal pics, and Beyonce also re-launched Beyonce (dot) com.

Here’s one of the never-before-seen Jay-Z and Beyonce pictures they posted.

Brad Pitt and Gwyneth Paltrow dating photo
Photo via Getty Images

Besides an artful gallery of stylish photos, the multi-media site includes sections on Bey’s music catalog, upcoming concert dates, latest news and more.

Somewhat unexpectedly, the power couple’s first foray into Tumblr came earlier this year, shortly after the birth of their daughter Blue Ivy Carter.

When she turned four weeks old, Jay-Z and Beyoncé shared the first pictures of their baby girl, and have kept her under wraps since when stepping out.

Congratulations to the couple on their anniversary, and the new arrival!