Skip to Content

Madonna Badger, a famous New York City advertising executive, lost her three children and her parents when her waterfront mansion went up in flames yesterday.

Badger, who created the iconic Mark Wahlberg underwear ads for Calvin Klein, among other notable campaigns, and her friend Michael Borcina escaped the blaze.

Badger bought the Stamford, Conn., waterfront estate last year for $1.7 million. Borcina’s construction company was renovating the home. Now it looks like this:

Jenna Marbles Tries a New Style

Stamford Police Sgt. Paul Guzda said Badger’s three daughters, seven-year-old twins and a 10-year-old, all died in the fire. Badger’s visiting parents also died.

Police officers said they notified Badger’s estranged husband, Matthew Badger, of the tragedy and drove him to the scene from his apartment in Manhattan.

The two split three years ago and are in the process of getting divorced.

Neighbor and eye witness Charles Mangano told The Stamford Advocate he heard a man screaming for help as flames consumed the house shortly before dawn.

“They were both obviously in a state of shock,” Mangano said. “He was in his boxers and a T-shirt, with no shoes. They were leading him up to an EMS truck.”

“The woman said – she was mumbling – she said, ‘my whole life is in there’.”

Fire chief Antonio Conte said Monday morning it does not appear that the renovations were the cause of the fire. It is very much unclear what was.

“With the condition of the building it will remain under investigation for a number of days until the fire marshal can get in,” Conte said. “I would say it’s a number of days before we actually find out how this occurred and what happened.”