Only Kim Kardashian could even contemplate something like this.
The reality star is using her wedding to Kris Humphries as a marketing tool, coming out with a fragrance ("Love by Kim Kardashian") that she'll wear down the aisle - and, of course, charge $100 to naive fans to purchase.
Coming soon: four hours of Kim Kardashian wedding coverage. Also: the Apocalypse.
"My wedding day is going to be really special. My fragrance will be a keepsake I can keep for years, and I am excited to be able to share it with my fans," Kardashian told Us Weekly.
Perhaps someday the public will catch on: Being able to "share it with my fans" is nothing more than a euphemism for "cashing in on every conceivable opportunity I can because followers actually think they know me and I care about them."
Will you purchase this perfume?