Okay, fine, Fox. We’ll tune in for Super Bowl XLV.
While the network has deemed an adultery-themed website as inappropriate for the February 6 broadcast, it’s gladly given a greenlight to a Best Buy as that will feature Justin Bieber and Ozzy Osbourne.
“Justin Bieber is the biggest star out there, but that’s not why he’s in the spot,” Best Buy marketing chief Drew Panayiotou told USA Today. “He symbolically represents something important to the brand message.”
The company won’t reveal just what Bieber and Osbourne will be up to in the commercial (which was filmed this month at Universal Studios). But it will air in the third quarter.
“Very rarely do you get a big brand looking to evolve into something else,” Panayiotou says, adding that Bieber will also represent the store in upcoming Facebook ads. “We want to get this brand to a different place.”