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Feet may not be the first (or second… or third…) body part that comes to mind when you think of Kim Kardashian, but Sketchers is hoping to change that.

The sneaker company has signed Kim and mother Kris Jenner to endorsement deals. Look for the pair to be featured in a campaign titled “Shaping Up With the Kardashians,” a fitness challenge that will serve as this brand’s marketing centerpiece in 2011.

Hey, whatever weight loss program that doesn’t involve hours on the toilet is a step in the right direction for these people.

Kim Kardashian and Kanye in NYC
(Getty Images)

For once in her life, Kim Kardashian wants people to look at her feet instead of her chest. [Photos: Splash News]

“Shape-ups have already impacted my fitness routine for the better,” Kim said soon after this announcement was made. “I am always on-the-move and never know exactly when I can fit in my next workout.”

Adds Skechers Fitness Group President Leonard Amato: “Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level.”

Hehe. We’re trying not to laugh too hard at any reference to Kim Kardashian as an aspirational individual. Apt word choice, dude.