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January Jones is featured in a new new photo shoot for celebrity hairdresser Mark Townsend.

The Mad Men star, who was involved in an unusual hit-and-run accident last month, has traded in her flowing blonde locks for a short, red style. Says Townsend of the look:

“You always see January as this ’50s, sort of Grace Kelly character. I wanted to really show off the power of hair and makeup with a bit of a ’20s influence.”

Catch Jones as Betty Draper when Mad Men premieres its fourth season on July 25 – and sound off below on this change…

With this look, the actress is…