Britney Spears is featured as the model for Candie's spring 2010 ads, with famed photographers Annie Leibovitz, Mark Seliger and Terry Richardson doing the honors.
The campaign's name: "Britney Spears Through the Lens." Deep.
"Annie, Mark and Terry are three of the biggest photographers in the world and I am honored to be working with them for my Candie’s ads," Spears said in a statement.
"It was an amazing shoot, and I know my fans are going to love the cool images." We're sure they are too, as they eat, drink and breathe all things Britney.
Here's the first of many new Candie's ads ...
Britney Spears for Candie's ... only at Kohl's.
The photo shoot, which took place at Paramount studios in Hollywood late last year, had three different themes for each photographer featuring Spears.
Leibovitz's photos feature Spears against an industrial backdrop, while Richardson photographed the superstar on a plain white set with colorful props.
Seliger created elaborate sets, such as a French burlesque-inspired pink dressing room and a field with a custom-designed pink Harley-Davidson bike.
"This is the most exciting shoot we have ever produced for Candie's," Dari Marder, the chief marketing officer of Iconix, said today. We don't doubt it.
Here are some more ads and behind-the-scenes Britney pictures ...