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As advertised, Hilary Duff is coming to Gossip Girl in the teen drama’s new season, and the singer-actress was spotted on the New York City set Monday afternoon.

The Duffster is set to play a famous film star named Olivia who ends up studying at NYU with some other characters (Dan, Blair, Vanessa, Georgina, Scott, etc).

Here’s Hilary and her rumored love interest, Penn Badgley:

Gossip Girl returns, with Hilary Duff guest starring, for its third season on September 14. Are you excited for Hilary’s arrival? [Photos: PacificCoastNewsOnline.com]

In other guest star news, Gossip Girl signed Tyra Banks to appear on the show this season, reportedly as a character in a faux movie starring Duff’s character.

Is this a sign of the show getting more notoriety and credibility, or of jumping the shark? Should we see more of Blake Lively in low-cut tops instead?

What do you think, Gossip Girl fans?