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Say what you will about him, Spencer Pratt knows the celebrity gossip game inside out and plays it to perfection. One might even say he is the game.

Fully embracing his role as The Hills and Hollywood’s public enemy #1, the scruffy one somehow parlayed his reality TV notoriety into legitimate fame.

In an interview with Complex magazine, “The Future of Hip-Hop” talks about his new rap career, while throwing Beyonce, Asher Roth, Brody Jenner and others under the bus in the process. Hey, it’s a Spencer Pratt interview, after all.

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Q: What’s going on man, how are things?

Spencer Pratt: The usual, just another amazing day in my life. On the way to the gun range with my wife, ready to go fire off some hollow points out of the 19.

Q: Ha, OK. So you made headlines yesterday talking about Asher Roth, saying he lacks swag. If you had to battle Asher Roth, what would you use against him?

Spencer Pratt: I mean, the fact that I’m so paid, and he’s broke [laughs]. Simple as that. That’s my whole point, being that I’m fly with tons of money. I’m sure he’ll have a lot more swag in three years if he keeps selling.

Q: You also said, “I’m like the white Jay-Z.” Would you consider Heidi the white Beyoncé?

Spencer Pratt: More than the white Beyoncé. Beyoncé had to be built by a group, Destiny’s Child. Heidi shines solo. I’ll actually give you an exclusive: I guarantee you Speidi’s “Bonnie & Clyde” version is going to stunt on Jay and B’s version.

Q: Wow. Is that song going to happen?

Spencer Pratt: Yes. Steve Morales is already working on the track. That’s my Puerto Rican guru on the beat.

Q: I saw that you’re trying to reach out to OJ Da Juiceman for him to get a verse on a Morales-produced track.

Spencer Pratt: Yeah, I’m trying to get him on my first real single because “I’m A Celebrity” is not my single. That’s just my marketing tool for the show. My first single, I just want to have me, Gucci Mane, and OJ Da Juiceman. It’ll be the flyest song in the game. I’m going to track them down, that’s my priority today.

Q: Whose rapping career would you use as a blueprint for yourself?

Spencer Pratt: I think I’m the future of hip-hop. You know, I feel bad for saying that. That’s unfortunate, but that’s a fact. You can’t compare my model of hip-hop with what I’m about to come out with versus anything in the game. You know I’ll take the Diddy route. I’m not a lyrical MC, I’m just like Diddy. Look what it did for him? He is still balling.

Q: I know you said you’re trying to infiltrate the ringtone game.

Spencer Pratt: Yeah. People are not even going to have time to listen to radio in their cars because they are going to be talking on their phones or twittering, or BBM’ing. So I feel like the only time people are going to hear music is when your phone rings, so that’s the whole market I’m going after. I don’t care about the clubs, I don’t care about the radio, all I care about is getting my digital downloads like Soulja Boy.

Q: There’s a lot of money to be made in that.

Spencer Pratt: I think it’s only going to multiply in the next 10 years. There are more people with cell phones in the world than any other thing on the planet. There are billions of cell phones. There’s not not billions of radios.

Q: Now, Jay-Z had Memphis Bleek has a hypeman. Would Brody Jenner be your hypeman?

Spencer Pratt: Nah. A person who has a show called Bromance can’t be in on this clique.

Q: You think that would hurt street cred?

Spencer Pratt: The Bromance show definitely hurts my street cred, so I’ll definitely distance myself from Brody as a hypeman. I’ll be pretty much be the first rapper/hypeman. I would take on both roles. I would wear both shoes. I’ll hype myself before I start rapping. I’ll get on the mic and be like, “Who is hotter than me in the game? No one.”

Q: Interesting.

Spencer Pratt: The bottom line is, if every single platinum song right now wasn’t auto-tuned, then I would be like, “I can’t be a rapper.” The fact that I could get up to perfect pitch just like Kanye West now, and T-Pain, it’s an even playing field. I don’t have to have talent. I just need to have auto-tune and be allowed to have the hottest track in the game, and my swag.

Q: Obviously you twitter a lot. Which rapper do you think has the most interesting tweets?

Spencer Pratt: I would say Diddy is the most interesting Twitter-er. I definitely will follow the hip-hop circle now that I have infiltrated the game, just so that I can be aware of my rivals and what my competitors are doing. But, I’m not really interested in anybody, that’s why I started rapping. I’m still a fan of Tupac. That’s the only rapper that I’m still like, “Oh! Tupac!” Besides Gucci, and Juiceman, I’m not really excited about anybody in the game. I just love Gucci and Juice because they just have too much swag that they don’t know what to do with themselves.

Q: Obviously, on The Hills, you kind of Kufi smacked your sister’s ex-boyfriend, Cameron. Are you prepared in case someone comes at you sideways?

Spencer Pratt: I mean, I’ve been training Brazilian Jiu-Jitsu all my life. Boxing, kickboxing, you know. I’m definitely not a fighter, but I defend my honor.