While the first few days of Britney Spears’ week have been rough, with a court taking away custody of the singer’s two sons and all, things are turning around!
Well, maybe.
Britney is back to work – if you can call it that – filming her new music video for “Gimme More.” And she just got a vote of confidence from her record label, Jive, which called her “one of the great recording artists of her time,” in a statement released to the press this week. See below.
Britney Spears shoots the video for “Gimme More.” Hey, it’s gotta be better than the MTV Music Video Awards debacle if they can actually edit the thing, right?
“Jive is enormously excited about Britney Spears’ new album, and confident that it will secure her reputation as one of the great recording artists of her time. As Britney’s label, it’s not our place to comment on her personal issues, but we do care about her and support her. There’s no question that when performers attain the level of celebrity that Britney has, they tend to be treated by the press and public as if they were just characters in cartoons or soap operas, and we forget they’re human.
People say that’s the trade-off a celebrity makes for success – that if you want to make it big, you have to surrender your privacy or the ability to lead a normal life. But sometimes you make that bargain before you realize what it entails. Britney’s a grown woman who makes her own choices, and we respect that. But she faces challenges that most of us can’t imagine.”
TRANSLATION: We have Britney Spears under contract for a certain number of albums and are paying her producers a lot of money, and therefore have no choice but to call in the spin doctors and milk this new album for every dollar we can before severing ties with her sometime around 2009.