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He is touted as “a sincere, sexy, successful, self-made man who may be the series’ hottest guy yet.”

No, not Spencer Pratt of The Hills.

We’re talking about Brad Womack, the newest star of The Bachelor, and a man TV Guide says has “good looks that make him The Bachelor‘s own ‘McSteamy.'”

Eric Dane might take issue with that.

With his two brothers, Brad Womack owns four lucrative bars, and they are now in the early stages of developing a hotel.

He is “ready to find his soul mate, settle down and have the family life he has so long desired.”

Born in Atlanta and currently residing in Austin, Texas, he is 34-year-old Brad Womack, and he is ABC’s new star of The Bachelor.

Ladies, prepare to be wooed, scrutinized and culled down. In the end, only the fairest of you will be chosen as The One.

And then you’ll break up. Sorry, Andy Baldwin. We know it’s only a matter of time before last season’s star (pictured) sends Tessa Horst packing for good.

The 11th edition of The Bachelor premieres Monday, September 24, at 9:30 p.m., with a 90-minute special. We can’t wait.