It's now just the recent Macy's racial profiling scandal that has that company under scrutiny. Now it's a SeaWorld float in next week's Thanksgiving Day Parade.
The controversy surrounding the new film Blackfish, a documentary about the SeaWorld whale that killed a trainer in 2010, is not helping the company's cause.
Animal activists including PETA are protesting the float's inclusion. Its float, called "Sea of Surprises," commemorates the famous park's 50th anniversary.
A PETA rep says of the planned SeaWorld float, "It shows orcas swimming in a majestic sea alongside their families, and this couldn’t be further from the truth."
"SeaWorld deprives them of [this]. They confine them to concrete tanks and take them from their families. The picture that this float presents is absurdly false."